E-Mart 24 opens first store in India, with photo booth and cosmetics section set up - South Korean media

South Korean convenience store chain E-Mart 24 has partnered with John Brothers, a franchisee in India, to open its first Indian store, a BHS store, in the Pune area on the 21st.
The company announced that it will use the BHS store as a base for expanding into the Indian market. The store will be operated by John Brothers, which operates 28 franchise stores, including cafes, in the country.
The BHS store is a multi-story building with 132 square meters on the first floor and 82 square meters on the second floor. There are 24 seats on the first floor and an outdoor dining area with 32 seats.
It consists of a space selling snacks and processed foods for Korean convenience stores. Korean foods such as tteokbokki and bibimbap, as well as coffee and bread, are sold at the counter. Korean ramen
The staff will prepare and serve the food. On the second floor, they have partnered with the Korean company Argo to set up a photo booth for the company. Various props such as character headbands and glasses are also available.
The cosmetics corner was created in collaboration with the Indian beauty platform Limese, creating a space where customers could experience Korean cosmetics.
John Brothers plans to open a second E-Mart 24 store this year and two more in 2026.
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