”Choi Yena (former IZONE) collaborates with Hatsune Miku” Korean virtual artist transcends subculture and rises to mainstream K-POP

Virtual artists are no longer a "subculture." Virtual music, once loved by a small group of loyal fans, is now a part of the popular music world.
Along with the holding of large-scale festivals, SM Entertainment, HYBE, and even JYP Entertainment are making a full-scale entry into the market.
Virtual artists are quickly emerging as the "idols of the moment," rivaling K-POP stars. Korea's first large-scale virtual festival will be held
From the 18th to the 19th, the "MBC Virtual Live Festival with Coupang" will be held at Sangam Cultural Plaza in Seoul.
This event is the first in Korea to bring together many virtual artists on an offline stage.
The cast includes "PLAVE" and "Isekai Idol", as well as APOKI, "BRAZY", "IRISE", and "LUVITA".
Major virtual groups such as ævis, OFF EQUALS, and Plan.B, who are actively engaged in activities, will be taking part in the event.
Considering the tendency of people to participate in the festival, it is expected that this festival will function as a festival, a ``holy place.''
Korea's top K-POP stars, RIIZE, NMIXX, Choi Yena (former
IZONE) and "rising stars" "KISS OF LIFE", "tripleS", "Xdinary
Heroes," "izna," "NEXZ," "KiiiKiii," "USPEER," "&TEAM," and "AHOF" will also be invited.
〇 Virtual idol "IRISE" releases new song to heat up festival. With the festival approaching, virtual idol "IRISE" has released their second single, "LOVE
GAME" and embarked on an active musical career. "IRISE," consisting of members LUNÉ, SHANA, KIIRI, TIZ, and ZERØ, will be released digitally from the 12th to the 13th.
Along with the music, a personal "Stage Album" with a QR code will be released. This album will be produced and distributed by KT Genie Music and available for pre-order through Music Plant.
Those who purchase FANTASY BOYS will also have the opportunity to apply for a video call fan event. "IRISE" is another unique event, an exclusive showcase.
The show "IRISE SHOWCASE: UNVEIL" will be broadcast live on the official IRISE YouTube and Weverse channels at 7 PM on the 11th.
The song will be performed on stage for the first time in Japan. Choi Yena collaborates with virtual singer Hatsune Miku...
Singer Choi Yena is the global virtual singer Hatsune Miku
Choi Yena's new song features Hatsune Miku, who has been receiving a great response in Japan through her collaboration with Hatsune Miku.
A new song featuring Hatsune Miku was unveiled for the first time at the performance of "THE YENA SHOW [I am a STAR!]".
Hatsune Miku is based on Vocaloid technology from Japan's Crypton Future Media.
A representative virtual artist born in 2007. Since then, he has been loved by fans all over the world and has been making waves with hologram concerts, various merchandise releases, and musical collaborations.
They continue to engage globally. JYP also joins in... Virtual idol market size is expected to reach 5 trillion won by 2029 The virtual idol market is growing further with the entry of large entertainment agencies.
SM Entertainment has unveiled its AI virtual idol, nævis, which is based on its own worldview, on the stage of SM concerts and has recently released a new song, expanding its fan base.
HYBE's subsidiary, Supertone, launched the virtual girl group SYNDI8 last year.
Recently, JYP Entertainment has also launched a tech business subsidiary called BLUE
Through "Galaxy GARAG", G-DRAGON (BIGBANG)'s management office "Galaxy GARAG" has made AI artist production official.
Corporation" will hold auditions for global virtual AI artists.
Those who are selected based on pure talent and individuality, rather than looks or gender, will work as AI virtual artists with digital identities.
According to market research firm Global Information, the global virtual idol and YouTuber market is expected to reach 1,082,700 million by 2023.
It is expected to grow to a scale of 9 dollars (approximately 1.5065 trillion won, or 150 billion yen). In the early stages, it will be popular for its soothing look based on 2D animation and its real-time live broadcasting.
Virtual artists, who have built loyal fan bases through communication, offline concerts, and merchandise sales, are now the next generation of artists who combine the popularity and technical capabilities of K-POP.
With the aggressive advance of large entertainment agencies, competition among virtual artists is expected to become even more intense.