Actor Park Bo-Gum captivated the world when he wore a traditional Korean dress at this year's mid-autumn celebration (Chuseok, mid-autumn festival).
On the 6th, the Ministry of Culture, Sports and Tourism celebrated its mid-autumn celebration by posting a photo shoot of the "Hanbok Wave" hanbok, which was created through collaboration between Park BoGum and four hanbok designers from the planning stage, on its official SNS account.
Hanbok Wave is a project promoted by the Ministry of Culture, Sports and Tourism in which talented hanbok designers and Korean culture artists collaborate to develop new hanbok and showcase it on the world stage.
The first participant was actress Kim TaeRi, the second was Suzy (former Miss A) in 2023, and the third was figure skater Kim YuNa in 2022. This year, for the first time in the program, the coolness of men's hanbok was showcased.
In order to highlight the popularity of Korean traditional clothing, Park BoGum was selected as the male exclusive model. The lineup of Korean traditional clothing manufacturers who participated through public recruitment also stood out.
HANBOK (Ma Suzyn), moo_roots (Kang Na-rae), WON ORIGIN (Kim Sun-min), HANBOK
The four companies are Moon (Hwang Sung-tae). Looking at the hanbok they presented in the collaboration, the hanbok (DADADA) with rose of sharon embroidered on it exudes the dignity of a warrior.
HANBOK (Ma Suzyn) △ A modern interpretation of the dignity of Goguryeo clothing (WON ORIGIN, Kim Sunmin) △ The round sleeves of the Jeogori and Chorik (a jacket worn by men during the Joseon Dynasty)
Inspired by the wrinkles of traditional Korean clothing (especially worn by warriors) (moo_roots, Kang Na-rae) △ A hanbok (HANBOK) that expresses a strong character based on landscape paintings
The hanbok of Park Bo-Gum is characterized by incorporating various symbols of tradition into the form of men's hanbok and incorporating them into modern fashion.
In particular, Park BoGum's hanbok will be displayed on the Shinsegae Square electronic billboard in Myeongdong, Seoul, as well as Times Square in New York and the Duomo di Milano in Italy on the day of the mid-autumn celebration.
The video was shown on electronic billboards in major cities around the world, including the Plaza de Toros, Shinjuku, and the Citadine Caumartin in Paris, capturing the attention of people all over the world.
The Shinsegae Square electronic billboard will be on display until the 31st of this month, and the Citadium Caumartin Street electronic billboard will be on display until the 31st of this month.
You can see Park Bo-Gum in a hanbok outfit until the 12th. The actual photoshoot is available at Harper's
Published on October 10th through BAZAAR Korea "Special Edition"
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2025/10/07 17:12 KST
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