”Short but intense” actor Son Sukku paves the way for the establishment of ”snack movies”... Will they end up being just a passing fad? Or will they become a new format?

"A unique snack bar that can be enjoyed at a reasonable price" The trend of short films is also expanding its influence in the theater district, creating a new flow.
This film format, designed to allow audiences to experience a highly immersive experience in a short period of time, is a breath of fresh air in the theater district, which is currently dominated by feature films.
The work that gave birth to the term "snack movie" was "Night Fishing" starring actor Son Sukku. This was followed by a variety of works such as "4 minutes 44 seconds" and "Believe."
The film is experimenting with the possibilities of a new genre called "snack movies." "Snack movies" are not limited to "night fishing," which was the first attempt, but are intended to satisfy new demands from the audience.
Following Son Sukku, famous actors such as Kang Ki Young, Go Chang-seok, Seohyun, and Lee Jung-ha have also appeared in "snack movies."
A film industry insider told Herald POP, "In recent years, audiences' content consumption patterns have shifted to shorter, more concise short films.
"Along with that, we believe that 'snack movies', which have a short production cycle and allow for experimentation with a variety of genres, have been positioned as an alternative."
Son Sukku's bold challenge paid off. A humorous drama about a mysterious incident that occurs at an electric car charging station on a dark night.
The film's anthropological thriller "Night Fishing" has a running time of 12 minutes and 59 seconds, and was created with the aim of being fast-paced, entertaining and enjoyable like a short film. It was a rare attempt in the film industry.
However, thanks to the affordable admission fee of 1,000 won (approximately 100 yen), it was able to attract many spectators.
The film's unique production, which utilized the "seven cameras' perspectives," received positive feedback. During the first three days of its release, the film recorded overwhelming seat sales of 84.1% on the first day, 50.7% on Saturday, and 43.3% on Sunday, generating excitement.
This success led to the film being screened for five weeks after its release, attracting an audience of approximately 46,000 people and presenting a new paradigm to the theater district.
The film achieved the remarkable feat of winning the Best Editing Award in the International Short Film Competition at the Zia International Film Festival. Son Sukku said, "I personally participated in the production and public relations marketing meetings.
"After much deliberation, we came up with the word 'snack movie.'"
The story behind the creation of "Snack Movie" was revealed. Stars who jumped into "Snack Movie" Unlike short films that have mainly featured aspiring actors and new actors, "Snack Movie"
Many well-known actors are taking on new challenges. A representative example is Son Sukku from "Night Fishing," and the girl group LOV
ELYZ's JiAe, Onew, Lim Nayeon, Lee Soo Min, and Jang Young Nam from the boy group SHINee participated.
The show features actors such as Goo, Seohyun, and Lee Jung-ha, and incorporates various forms of "trust" in multiple layers. In the case of "4 Minutes 44 Seconds," there are eight episodes, each lasting 4 minutes and 44 seconds, and the story is divided into four parts.
With a fresh four-minute format, the film attracted over 40,000 viewers in the 10 days since its release, once again proving the potential of the "snack movie."
Over the course of three films, "Believe" briefly but powerfully asks questions about trust.
A management office official said, "Because of the relatively short running time and flexible production environment of 'snack movies,' actors feel less psychological pressure compared to feature-length films, but they are able to perform well.
"It is recognized as the perfect place to try out transformational techniques," he said. "It is an experimental stage where new possibilities can be explored, and it is a chance to have a fresh encounter with the audience, so it is highly popular."
Will "Snack Movies" be a breakthrough for the film industry? Even in a situation where the number of films being produced is decreasing day by day, "Snack Movies" can breathe life into the theater district.
It is possible to enjoy a single immersive movie without investing a long time, and the low ticket price of 1,000 to 4,000 won allows people to go to the theater without any burden.
Furthermore, the production cycle is not long, making it possible to experiment with various genres. According to a distributor, the combination of branded movie mobiles has increased the stability of production, and the ability to distribute movies both in theaters and on the internet has increased.
The structure continues to allow all land partners to produce meaningful results. The "snack movie" is a "short but immersive" film with a running time of at least 90 minutes.
Attention is focused on whether it will be able to take root in the film industry, where the gap between the two is as solid as Official. A distributor said, "For 'snack movies' to take root in the long term, the most important thing is to have high-quality content.
"I think it's important to have a steady supply of content. Self-sufficiency can occur when diverse genres and experiments continue steadily and provide freshness to the audience," he said. "At the same time, we need to expand branded content and
If collaboration with other content, such as TT performances, and cross-filming with other films are supported, "snack movies" will go beyond being a passing fad and become a new theater format.
Son Sukku also emphasized, "I think that commercial feature films of around two hours will continue to be shown in theaters. However, theaters are now in a transitional period where they must change.
"Some points are clear," he said, "and in line with that, the traditional two-hour format will continue to be maintained, so that people's image of theater can be diversified."
"I think I have a goal," he confessed.