ENHYPEN's SungHoon proves his effectiveness... He captured China's MZ generation with ”MUSINSA”

On the 29th, MUSINSA announced that it is leading the popularity of Korean fashion with a local customization strategy targeting the Chinese MZ generation.
The combination of innovative planning and localized marketing has produced visible results, such as a surge in transaction volume and product sellouts.
Recently, MUSINSA was the official ambassador of the group ENHYPEN in China.
The "MUSINSA" campaign was launched with SungHoon. On the 27th, SungHoon's "MUSINSA" and "MUSINSA" standard flagship stores on Tmall were selling
A lookbook showcasing the products used was released, and a special exhibition was held in which customers who purchased the same products were given limited edition commemorative gifts.
This event generated 500 million won (approximately 52 million yen) in trading volume within an hour of its release.
The cumulative daily sales volume exceeded 7,300 units, drawing an explosive response from local consumers.
It is believed that the strategy of carefully analyzing the tastes of women born in the 2000s and curating a selection of their favorite brands and styles was a success.
A representative from MUSINSA said, "This campaign, which recorded a high transaction amount in a short period of time, is a product that was created based on local consumer data.
"This is the result of the synergy between the planning and ambassador marketing," he said, "We achieved initial results mainly through Tmall, and we are now leveraging MUSINSA's unique infrastructure to expand into Korean fashion.
We will continue to support the brand so that it can expand its reach with China's MZ generation."