NCT's Haechan selected as exclusive model for Korean cosmetics brand... Perfect synergy with ”name”

On the 31st, the Korean cosmetics brand "NAMING" announced that it had selected Haechan from the idol group "NCT" as its brand model.
This is the first time she has been an exclusive model for a brand, and her encounter with an artist with a global fan base, combined with her unique sensibility in naming, is sure to bring a fresh thrill to the Korean beauty market.
The name "Naming" does not standardize the concept of "natural," but has a philosophy that supports diverse beauty that incorporates individual tastes and individuality.
A representative from Naming said, "Haechan is an artist who possesses the intensity on stage, the warmth in everyday life, and the various connections between the two.
It is surprisingly fitting for the 'unique beauty' that the 'Naming' is trying to convey." "Through this campaign, we hope that more people will discover their own light and join Haechan.
We hope that you will express that value with even more confidence." This campaign will also be carried out as a large outdoor advertisement featuring Haechan's face, mainly around Seoul Forest Station.
The advertisements, which are full of Haechan's charming appearance, will attract the attention of fans and citizens, from the internal media advertisements to the bus stops near the station and the exteriors of buses passing through the station.
They plan to actively communicate with fans and give them special experiences, including holding advertising verification events through their official SNS accounts.