ENHYPEN's MEP campaign for Samyang Foods becomes a huge hit with 250 million views

Samyang Foods announced that the global campaign for the boy group ENHYPEN, the global ambassadors of the MEP brand, has reached 250 million views in just 40 days since its launch.
MEP's official main ad, which was first released on the 1st of last month, is made up of content that shows the diverse charms of MEP, who is naturally integrated into the daily lives of ENHYPEN.
Afterwards, content was released one after another showing ENHYPEN members enjoying MEP through camping, shopping, video calls, and live broadcasts.
Since the content was released, interest in the video has exploded on social media platforms such as TikTok, YouTube, Instagram, and X.
The content continued to spread steadily, primarily through NHYPEN's fan club, and the influence of the global campaign grew as related videos by local influencers were released.
The global campaign video for MEP and ENHYPEN surpassed 100 million views in 18 days after its release, surpassed 200 million views in 28 days, and reached 250 million views in 40 days after its release.
The song has maintained its popularity, surpassing 10,000 views. Malaysia took the top spot with 32.4% of the total number of hits. Samyang Foods held the MEP brand event in Malaysia in May.
They have been actively working to capture the market, including officially launching the brand and operating pop-up stores. Thailand came in second with 31.4% of the market share, followed by Indonesia, Japan, and the Philippines.
Samyang Foods plans to launch a global campaign with ENHYPEN and aggressively target markets in each country.
A Samyang Foods representative said, "The global campaign with ENHYPEN, who are popular worldwide, has attracted spontaneous sympathy and sharing mainly on social media.
"We have been able to achieve results that exceed expectations," he said, adding, "We will continue to communicate with our customers in a more empathetic way so that they can enjoy the MEP brand, which focuses on the refreshing sense of freedom that spicy flavors give."
We will do our best to make it possible for everyone to participate."