ENHYPEN's MEP campaign for Samyang Foods becomes a huge hit with 250 million views

Samyang Foods announced that the global campaign for the boy group ENHYPEN, the global ambassadors of the MEP brand, has reached 250 million views in just 40 days since its launch.
MEP's official main ad, which was first released on the 1st of last month, is made up of content that shows the diverse charms of MEP, who is naturally integrated into the daily lives of ENHYPEN.
Afterwards, content was released one after another showing ENHYPEN members enjoying MEP through camping, shopping, video calls, and live broadcasts.
Since the content was released, interest in the video has exploded on social media platforms such as TikTok, YouTube, Instagram, and X.
The content continued to spread steadily, primarily among NHYPEN's fandom, and the influence of the global campaign grew as related videos by local influencers were released.
The global campaign video featuring MEP and ENHYPEN surpassed 100 million views in 18 days after its release, surpassing 200 million views in 28 days, and 250 million views in 40 days after its release.
The song has maintained its popularity, surpassing 10 million views. Malaysia took the top spot with 32.4% of the total number of hits. Samyang Foods held a MEP concert in Malaysia in May.
They have been actively working to capture the market by officially launching the brand and running pop-up stores. Thailand came in second with 31.4% of the market share, followed by Indonesia, Japan, and France.
The Philippines was the next largest market. Samyang Foods plans to aggressively target markets in each country by promoting a global campaign with ENHYPEN.
A Samyang Foods representative said, "The global campaign with ENHYPEN, who are popular worldwide, has generated spontaneous empathy and sharing mainly through social media, and is expected to reach a high level.
"The results are beyond our expectations," he said, adding, "We hope to continue to communicate with our customers in a more empathetic way so that they can enjoy the MEP brand, which focuses on the refreshing sense of freedom that spicy flavors give."
We will strive to do so."