SAKURA from ”LE SSERAFIM” launches knitting goods

LE SSERAFIM's SAKURA unveils the knitting goods collection "KKUROCHET Holiday Edition".

　KKUROCHET is the knitting goods brand SAKURA launched in January to share her hobby with fans. She actively contributed ideas throughout every stage – from the brand name, patterns, and sample production to the logo design – infusing every detail with her personal touch. Encouraged by the significant support received after its initial launch, this ‘KKUROCHET Holiday Edition’ was conceived.

　SAKURA created the ‘KKUROCHET Holiday Edition’ to express her gratitude to her LE SSERAFIM members, with whom she spent this past year, and to her fans, FEARNOT. To imbue it with special meaning, she actively participated in the entire process from planning to production. An idea notebook posted on her personal SNS on the 1st detailed the planning intent and design direction for each item. Her handwritten notes reveal the passion poured into this project. The "FIM-LOG" uploaded to the group's official YouTube channel on the 3rd documented the planning and production process of the ‘KKUROCHET Holiday Edition’, along with scenes of her presenting gifts to the members, conveying her sincere sentiments.

　SAKURA actively incorporated fan feedback gathered through diverse communication platforms, including live streams and private chat services on the global superfan platform "Weverse", into KKUROCHET. Items such as the photo card holder utilising LE SSERAFIM's official character "FIM'S CLUB", DIY decoration items, food scarves, mufflers, and official penlight-related products were all conceived through interactions with fans.

　From the 2nd to the 7th, a fan event will be held. A holiday edition will be gifted via lottery to previous KKUROCHET purchasers and fans whose hobby is knitting. SAKURA's ‘KKUROCHET Holiday Edition’ will be available for purchase on the "Weverse Shop" from 11:00 AM on the 5th.