”SHINee” KEY selected as ”Longtake” new ambassador... Perfume campaign development (with video)

“Longtake” will launch a perfume campaign with “SHINee” KEY as the ambassador in conjunction with the release of their new eau de perfume.
The KEY in the pictorial released through the fashion magazine W KOREA expresses the concept and atmosphere that match the mood of the three scents.
KEY's chic and deep gaze and unique sophisticated charm are combined with sensuous facial expressions to better express the brand's sensibilities.
“Longtake” eau de perfume is a woody product that contains upcycled oak wood fragrance and lasts for more than 10 hours with the same initial feel.
Like other Longtake products, it was developed with recycled packaging that separates the container and pump, and incorporates the brand's sustainable philosophy, and contains alcohol derived from corn.
This is a certified vegan product. A brand official said, ``The almighty key ``KEY'' matches well with the image of the newly released Longtake eau de perfume.
We hope that this will create a synergistic effect.'' He added, ``Longtake will strengthen its brand leadership in fragrance sensitivity through this eau de perfume and the solid perfume scheduled to be released in October.''
"We plan to make it happen," he said.