Im Siwan ranked 1st in December actor brand reputation...2nd place Jung Woo Sung, 3rd place Song Kang

As a result of big data analysis of actor brand reputation in December 2023, Lim Siwan (ZE:A) came in first place, Jung Woo Sung came in second place, and Song Kang came in third place.
On the 25th, the Korea Institute for Corporate Reputation released a list of 100 actors appearing in TV series, movies, and OTT released from November 25, 2023 to December 25, 2023.
229,189,283 pieces of human brand big data are measured by the amount of consumer brand participation, media volume, communication volume, and community volume, and are indexed using a brand reputation algorithm.
I quantified it. This is an increase of 25.99% compared to November's actor brand big data of 181,904,569 pieces.
As the OTT market grows and the scope of actors' activities expands, actor brand reputation will be affected by big data analysis on actors.
I expanded it. This is a big data analysis that integrates movie actors and TV series actors who are active not only in movies and broadcast media, but also in web media.
Actor brand reputation analysis includes participation index, media index, communication index, and community index.
We analyzed brand big data using the index. Brand Reputation Index extracts brand big data and analyzes consumer behavior using a reputation analysis algorithm.
It is an index that is calculated by classifying and weighting values by application value, media value, community value, and social value.
The top 30 rankings of actor brand reputation in December 2023 are Im Siwan, Cho
Ng Woo Sung, Song Kang, Kim You Jung, Kim Hye Soo, Hwang Jung Min, Jung HaeIn, Kang Hye Won, Go YounJung, Lee Youg Ae, Shin Hye Sun, Han Seo Hee, Koh
Minshi, Lee Se Yeong, Cha EUN WOO (ASTRO), Lee Si Woo, Bae In Hyuk, Byun Woo Seok, Park Eun Bin, Ji Chang Wook, Park Bo Young, Chae Jong Hyeop, Park So Ji
In that order, Ro Woon, Park GyuYoung, Han Hyo Ju, Jo In Sung, Lee Sunmin, Lee Jung Jae, and Yoo Yeon Seock.