The company announced that it had appointed Estee
IU will be Lauder's first Korean global brand ambassador, and will be the face of the brand's flagship product, Advanced Serum.
She will appear in the campaigns for "Night Repair SMR Complex" and the foundation "Double Wear Stay-in-Place Makeup".
The campaign is scheduled for April 2024. IU will be joined by Ana de Armas, Amanda Gorman, Bianca Brandolini D'Adda, and Carolyn
Estee Murphy, Grace Elizabeth, Iman Hammam, Karlie Kloss, Manushi Chhillar, and Yang Mi
She joins the global ambassadors currently employed by Estee Lauder.
"We are thrilled to have him as an ambassador," said Justin, Global Brand President, Estée Lauder.
"IU is one of the most influential artists of her generation," said Boxford. "She has a unique voice and a unique social impact.
Through your media presence, you have built a very deep and meaningful connection with your fans all over the world.
We are excited to collaborate with such a talented and inspiring artist. We hope to see her as a force to be reckoned with not only in Asia but around the world.
"Her unique female relatability and widespread popularity will enable us to connect Estée Lauder with the next generation of consumers."
"I am very excited to join Lauder," said IU. "I hope to create a company that inspires people today.
"It is an iconic brand that was founded by a woman who continues to inspire others and is loved by many women around the world. I am truly honored to be a part of it," said
Q-Moon, Senior Vice President and General Manager, Estée Lauder Asia Pacific, said:
"For the past 16 years, IU has been a pioneer in every aspect of her career," Lee said.
She has since become an icon and continues to captivate fans around the world with her talent, passion and dedication. More than her star power, it is her sense of purpose and commitment to giving back to people.
About IU IU is a South Korean singer, composer, actor and philanthropist. She has been a career woman for over 16 years.
With six albums, nine TV Series, and an original soundtrack for the TV Series, he is one of the most popular artists in Korea and throughout Asia.
She has released over 30 singles, including the track "Baby Blow". She is also known worldwide for her appearances in TV series and movies.
IU has appeared in such productions as "Car," "Hotel Del Luna," and "My Dear Mister." A multi-talented artist, IU has captivated fans across generations with her lyrics, voice, and sincerity.
She also devotes herself to various charitable causes. As of February 2024, she is working on her new album, "The
Winning” and embark on a world tour “2024” including Asia, Europe and North America.
She is currently embarking on the "IU World Tour".
By chunchun 2024/04/12 00:00 KST
