ASTRO member Cha EUN WOO ranked first in the boy group individual brand reputation. The Korea Corporate Reputation Research Institute has compiled big data on the individual brand reputation of boy groups.
For the analysis, we extracted brand big data (60,474,680 pieces) of 730 boy group individuals from March 20, 2024 to April 20, 2024.
In April 2024, the ranking of boy group brand reputation is ASTRO's EUN WOO, EXO's Baek Hyun, TWS's Shin Yi, and Highlight's Yoon Doo Ji.
Jung, Park Ji Hoon, JUNG KOOK of BTS, Kyuhyun of SUPER JUNIOR, Won Bin of RIIZE, KANGDANIEL (Kang Daniel), BT
The ranking was 1st place for ASTRO's EUN WOO's brand, with a participation index of 749,461, a media index of 815,093, and a communication index of 815,093.
The index was 840,183, the community index was 720,395, and the brand index was 3,125,132. Compare this to the brand index of 3,970,495 in March.
The Korean Business Reputation Research Institute's director, Gu Chang-hwan, said, "The brand of ASTRO's Cha Eun Woo, who took the top spot, was ranked 'handsome' and 'performing' in the link analysis.
In the keyword analysis, "addictive" was highly expressed, and "Wonderful World," "Exclusive Fan Con," and "Face Genius" were highly analyzed. In the positive/negative ratio analysis, the positive ratio was analyzed to be 91.51%.
He revealed that:

By chunchun 2024/04/20 22:56 KST