The Korea Corporate Reputation Research Institute conducted a survey of idol group brand reputation big data from May 13, 2024 to June 13, 2024.
A total of 71,624,608 pieces of big data were extracted. This is a 15.07% decrease compared to the May idol group/brand big data of 84,336,168 pieces.
The brand reputation index is an index created through brand big data analysis that finds that consumers' online habits have a significant impact on brand consumption.
Through the analysis of idol group brand reputation, we have identified positive and negative evaluations of idol group brands, media interest, consumer interest and communication.
The brand reputation of idol groups is a brand that combines boy groups and girl groups.
In the category analysis, we analyzed the brand reputation index by measuring the consumer participation index, media index, communication index, and community index for idol group brands.
The top 30 idol group brand reputation rankings for June 2024 are "BTS", "SEVENTEEN", "IVE", "aespa", "(G)I-DLE", "I
LLIT, LE SSERAFIM, BLACKPINK, tripleS, SHINee, OHMYGIRL, Red
Velvet, TWICE, Stray Kids, SNSD (Girls' Generation), BABYMONSTER, BTOB, TWS, ZERO BASE ONE
", "fromis_9", "H1-KEY", "THE BOYS", "KISS OF LIFE", "EXO", "ATEEZ", "ENHYPEN", "Wanna
The analysis was conducted in the following order: "One," "WJSN," "MAMAMOO," and "INFINITE."
By minmin 2024/06/14 11:40 KST
