V will be a member of the K-POP idol community "Choaidol" from September 20th to September 26th.
He was ranked first in a poll conducted until today on "Male idols who look good as baristas." Advertising experts say that the model who would be suitable for coffee advertisements is someone who has a deep, rich aroma like coffee.
In the past, actors with a strong and soft image were popular as models for coffee brands.
Recently, people in their 20s and 30s have emerged as the core consumer demographic in the coffee market, transforming into the trendy and uniquely appealing “MZ generation WarnerBe” model.
V, who represents the "icon of the MZ generation," was selected as the advertising model for COMPOSE COFFEE, dressed as a barista to show that even a cup of coffee can be a work of art.
It elicited a huge response.
By minmin 2024/09/29 10:32 KST