Amore Pacific's global beauty brand, LANEIGE
On September 27th, GE announced that JIN had been selected as its first male global ambassador. In addition, the company released a campaign video and images, highlighting JIN's unique visuals.
It has sparked an explosive response, becoming number one in sales and selling out all over the world. Since Amorepacific launched its global Cream Skin campaign on October 19th,
In just five days, sales of the product in Japan exceeded 10,000 units. This translates to about 84 units sold per hour. Amorepacific is a Japanese chain that sells the product in Japan under the brand names Loft and Plaza.
Customers who purchase Laneige Cream Skin at the online shopping malls such as Kutian and Rakuten will receive a photobook containing unreleased photos of JIN.
The event will run until the 20th. From the first day of the event, consumers visiting Loft and Plaza have sold out of Laneige's cream skin lotion.
Also, a Laneige pop-up store will be held at Shibuya Loft in Tokyo until the 25th. The pop-up store will be decorated with the image of "visual king" JIN.
As the "face of Laneige," JIN is expanding his presence in the Japanese beauty market by holding a JIN merchandise giveaway event in Tokyo.
Recently, JIN is doing a global campaign for Laneige's Cream Skin.
It ranked first in all categories on the online shopping mall Qoo10. Not only beauty, but the fact that it ranked first in all categories is a testament to JIN's immense popularity.
It shows power.
By chunchun 2024/11/14 00:35 KST
