The Korea Corporate Reputation Research Institute analyzed 58,026,385 boy group brand big data items from the 7th of last month to the 7th of this month, and compiled the consumer participation index, media index, and community index.
The brand reputation index was calculated by extracting brand big data and analyzing consumer behavior with a reputation analysis algorithm.
This is an index that was analyzed by measuring positive and negative evaluations of boy group brands, media interest, consumer interest and communication volume.
SEVENTEEN, who ranked first in the boy group brand reputation ranking, had a brand participation index of 249,751 and a media participation index of 1,000.
The media index was 1,419,008, the communication index was 1,914,916, and the community index was 2,522,476, with the total brand reputation index being 6,101,522.
In second place was BIGBANG with a brand reputation index of 4,696,756 (brand participation index 236,805, media index 1,380,899, communication index 1,390,663).
5, Community Index 1,682,418). In third place was "BTS" with a brand reputation index of 4,533,725 (brand participation index 143,508, media index 145
The fourth place was "Stray Kids."
Kids" and 5th place was "NCT." Goo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "December's boy groups
SEVENTEEN, who ranked first in brand reputation, had high rankings for 'perform, perform, sell out' in link analysis, and 'Carat, Billboard, Tokyo Dome' in keyword analysis.
"The positive and negative ratio analysis showed that the positive ratio was 92.20%," he explained.
By chunchun 2024/12/08 14:00 KST
