Actress Song Hye Kyo appointed as Guerlain's first Asian ambassador

Actress Song Hye Kyo is about to embark on a special journey. On the 16th, premium luxury beauty brand Guerlain announced that globally loved Song Hye Kyo will be taking on her first Asian
Song Hye Kyo is a representative Korean Wave icon and will be the ambassador for the upcoming skincare and makeup campaign.
The first activities under Sada are scheduled to begin. The CEO of Guerlain said, "We will work with the best artists from around the world to create elegance, confidence and artistic beauty, including in the film industry.
I have worked with artists such as Song Hye Kyo, a cultural icon who represents modern feminine beauty and a representative figure in the Korean film industry, and I am honored to have her join the team.
In response, Song Hye Kyo said, "I believe it is a brand that exudes timeless elegance and blends tradition with sophistication. I am excited to start this new journey."
Song Hye Kyo's appointment as the brand's first ambassador in Asia marks a new chapter in the brand's continued efforts to empower women, while highlighting the brand's unique style and beauty.
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