In the second part of "30," the history of SM Entertainment's (hereinafter referred to as SM) casting system was introduced. On this day, the history of the casting system was introduced, from street scouts in the 90s to the current SNS and short-form.
The program aired on SM Entertainment, where the head of the SM Artist Development Center talked about the development of the scouting system.
The director of the center said, "We go to almost all the places that young people are likely to go," and "School,
"I also visit cram schools and hot spots, and recently I've been doing a lot of scouting on social media, short form and video platforms," he revealed.
Karina of "aespa" said that she was scouted through an Instagram DM (direct message), saying, "When I was in junior high school,
"I was once contacted by SM via DM, and then when I was in high school, I received another DM from another SM employee and was scouted," he said.
Shion from "WISH" also confessed, "I made an Instagram account, and he saw it and DMed me."
SM surprised everyone by showing their extraordinary passion in scouting Won Bin of "RIIZE". Won Bin said, "I finished school as usual and lay down on my bed.
"Then I got a DM saying it was SM, so I thought it was a scam," she said, but added, "I thought I'd been deceived, so I thought I'd give it a try."
The head of SM Artist Development Center commented on Won Bin's move to Seoul at the time, "We saw Won Bin's video at the first meeting, but he was in Ulsan.
"I heard that she lives in Seoul (Mt. San), so I told them to go to Seoul Station to pick her up and bring her over," he confessed.
She said, "Usually, we don't pick them up. We go to the company by ourselves.
But (Won Bin) told me to go and pick him up because the moment he got off in Seoul, another agency might take him away.
So our staff went to pick him up," he explained.
By minmin 2025/02/02 11:03 KST
