The company released a photo of Jin and announced the news of her appointment as ambassador. In the photo, An Yu Jin is posing in a green dress, which is the symbol of the brand.
With her smart style and charismatic gaze, she overwhelms viewers and raises expectations for her future work with the brand.
They are a top 4th generation girl group and are attracting attention as new fashion icons for the MZ generation (Millennials and Z generations, born between the 1980s and 2000s).
An Yu Jin, who is a member of the group, is receiving a lot of love from fans around the world for her bright and energetic charm and unique sense of style.
Lacoste believes that An Yu Jin's artistic and trendy sense are a perfect match for the brand image.
In particular, An Yu Jin's individuality and presence in the K-POP market are in keeping with the brand's sophisticated yet casual concept.
The new face of Lacoste, An Yu Jin, said, "As a K-pop artist, I like the fact that I try new styles on stage and am constantly challenging myself.
"I think the spirit of Lacoste is similar to that of Lacoste. I'm looking forward to working with Lacoste to promote the brand's classic elegance not only in Korea but around the world."
An Yu Jin began her official brand activities on the 9th of last month, attending the 2025 FW fashion show at Stade Roland Garros in France.
Through the 2025SS campaign, she will officially join Lacoste and continue to work as an ambassador by participating in various campaigns and brand activities both in Korea and overseas.
Meanwhile, IVE, the group An Yu Jin belongs to, will hold the "2025 IVE 3rd FAN CONCERT" at KSPO DOME in Seoul Olympic Park on the 5th and 6th.
IVE SCOUT' was successfully held. In addition, starting with the Aichi performance on the 12th and 13th, the fan competition tour "2025 IVE FAN
CONCERT 'IVE SCOUT' IN JAPAN.
By minmin 2025/04/08 14:53 KST
