On the 28th, according to the industry, BGF Retail's convenience store "CU" will collaborate with G-DRAGON to launch "PEACEMINUS
The company plans to launch the new product, "ONE Highball." This product is a highball based on the white wine of Burgundy Sauvignon Blanc in France, and has a refreshing fruity aroma and
It has a refreshing taste. Reflecting the recent trend of low-alcohol drinks, the alcohol content is at 4.5% so that it can be enjoyed casually.
The "Highball" was first unveiled at the "Galaxy Robot Night" event held at Dragon City in Seoul in March this year.
At the event, a robot wearing G-DRAGON merchandise served highballs to fans, garnering Hot Topic votes.
Recently, an increasing number of Korean celebrities are entering the alcoholic beverage business. They go beyond simple modeling activities and directly participate in product development and brand management, setting a new trend in the alcoholic beverage market.
Representative examples include the traditional liquor brand "IGIN" launched in collaboration between JIN of the group "BTS" and CEO Baek Jongwon, and the
The highball brand "Seo Highball" developed directly by Yoo (SISTAR), the whiskey "26" that actor Park Seo Jun blended himself, JAY
The soju "WON SOJU" produced by PARK (Jay Park) is one of them.
An industry source said, "Recently, celebrities, especially those of the MZ generation (Millennials and Z generations, born between the 1980s and 2000s), have been opening their own shows.
"In particular, products that incorporate the personalities and stories of stars have a differentiated competitive edge and are gaining popularity among fans," he said.
"We are working on this," he said.
By minmin 2025/04/27 11:40 KST
