The Korea Corporate Reputation Research Institute conducted a big data analysis of idol individual brand reputation from May 25, 2025 to June 2025.
As of the 25th, 162,724,131 pieces of big data on 1,730 idols' individual brands were extracted, and the consumer participation index, media index, and communication index for idol individual brands were calculated.
The brand reputation index was analyzed by measuring the popularity index and community index. Compared to the idol individual brand big data of 144,433,886 in May, it increased by 12.66%.
The Brand Reputation Index is an index created through brand big data analysis, discovering that consumers' online habits have a significant impact on brand consumption.
Through idol individual brand reputation analysis, measure positive and negative evaluations of idol individual brands, media interest, consumer interest and communication volume
It also includes monitoring and risk assessment by Idol Brand Reputation Editors.
The top 30 rankings for idol individual brand reputation in June 2025 are "B
TS” JIMIN, “BLACKPINK” JENNIE, “BIGBANG” G-DRAGON, “BTS” JUNG
KOOK, IVE's Jang Won Young, BLACKPINK's Rosé, BTS's JIN, BTS's V, AS
TRO” Cha EUN WOO, “IVE” An Yu Jin, “BTS” J-HOPE, “RedVelvet” JOY, “BTS” RM, “THE BOYZ” Juyeon, “Wanna”
One's Park Ji Hoon, i-dle's Miyeon, BTS's SUGA, BLACKPINK's Jisoo, aespa's Winter, IVE's Lay, Red
Velvet's Irene, SHINee's KEY, SEVENTEEN's Jun, BLACKPINK's Lisa, Red
Velvet's SEULGI, Red Velvet's WENDY, ITZY's Yuna, THE BOYZ's Hyunjae, THE
The analysis was conducted in the order of BOYZ's Sunwoo and SEVENTEEN's Hoshi.
By minmin 2025/06/25 08:33 KST
