Actor Lee Sun Kyun also received 10 billion won in advertising compensation alone... ”It will have a bigger impact than Yu A In.”

Actor Lee Sun Kyun (48), who was indicted on drug charges, is expected to pay more than 10 billion won (approximately 1.1 billion yen) in advertising compensation.
On the 24th, pop culture critic Kim Hyung-sik appeared on YTN's ``The News'' and gave this kind of analysis.
did. Kim said, ``The advertising industry was the first to react to the controversy surrounding Lee Sun Kyun.If the advertisement continues even after the controversy, it could cause various problems.In particular, the advertisement in which he appeared with his spouse.
There is,” he said. He went on to say, ``In the case of Yu A In, the amount of compensation was so large that it was reported that the amount of compensation would reach 10 billion won.''
Since the movie will be used for public relations throughout the movie, different fees will be applied than in the movie.'' Mr. Kim also said, ``Advertising must continue to reflect (the model), so it is different from the movie.
``If the law applies and the advertiser suffers ``image damage'' at the contract stage, there will be a mandatory clause on what measures will be taken.''
In fact, in the industry, if the advertising model violates the law and damages the image of the advertiser, the advertising fee will be reduced by 2-3%.
It is common to include a clause in the contract that provides for the payment of a penalty that doubles. Mr. Kim said, ``I fear that Lee Sun Kyun will be in a situation in the future where he will have to pay compensation like Yu A In.
You can think of it this way." He also said, ``In cases like Lee Sun Kyun, there were so many advertisements because he had such a good image.''
"In fact, it will have the opposite effect on the problem and will have a major impact." It seems that the advertising industry is starting to remove Lee Sun Kyun. Lee Sun Kyun and his wife Jung Hye Jin are models
The advertisement for children's services that appeared on the show was deleted, and the complaints and photos of the health functional food that Lee Sun Kyun modeled for were also deleted. Advertisement videos posted on YouTube have been made private.
Meanwhile, on the 24th, the Incheon National Police Agency's Narcotics Crime Investigation Department filed a criminal case against Lee Sun Kyun on suspicion of violating the drug control law. Lee Sun Kyun has been involved in entertainment since the beginning of this year.
He is suspected of using marijuana several times at the house of the head of the office. Before summoning Lee Sun Kyun for investigation, the police plan to secure his mobile phone and begin forensic work.
It has been revealed that they plan to apply for a search warrant to seize Yoon's body in the near future. During the raid, the police collected Lee Sun Kyun's urine and hair, which were then examined by the National Forensic Science Institute.
It is expected that a request will be made.