ロッテマートの「実験」…「食品90%」のリニューアルで売上 ”急増”=韓国
Lotte Mart's ”experiment”... Sales ”surge” due to renewal of ”90% food” = South Korea
South Korea's Lotte Mart opened on the 13th in Eunpyeong, Seoul, which has been newly renovated as a specialty food store, ``Grand Grocery.''
The store is achieving remarkable results as a next-generation sales floor." Grand Grocery, which means ``luxury grocery store,'' renovated its previous Onpei store and opened it in December last year.
It started on the 28th of the month. The store attempted unprecedented changes, such as a 9-to-1 ratio of food to non-food products, a first for a large supermarket.
In addition, Lotte Mart's largest easy-to-read, instant-cooking section will feature smart
Differentiated content such as farms (intelligent agriculture) and health food stores are being developed. The effects of these renovations were immediately apparent. 6 weeks from renewal to 7th of this month
During this period, the number of visitors increased by approximately 15% and sales by 10% compared to the previous year. Eunpyeong store manager Park Joon-beom said, ``We will continue to provide differentiated food products and continue to achieve good results.''
Told.
2024/02/13 07:35 KST
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