”Liquor Lover” singer Sung Si Kyung's first makgeolli ”sold out” as soon as it was released

The makgeolli named after singer Sung Si Kyung, a ``drink lover'' who represents the Korean entertainment industry, sold out as soon as it went on sale.
Sung Si Kyung's management office SK Jaewon said on the 22nd, ``'Kyung Takju 12 degrees''
opened on the official store at 11 a.m. on the first day of online sales, and set a sold-out record for the first sale."
On this day, at the same time as sales started, there was a huge number of people connecting to the site, to the point where the server was temporarily paralyzed.
The sale was completed in the meantime. Despite restricting the number of orders purchased and requiring people to be 19 years of age or older, the products sold out extremely quickly.
``Gyeontakju 112%'' is a traditional alcoholic beverage made using rice, koji, yeast, and acidity regulator, and the rice content is over 46%.
Unlike traditional turbid sake, it is diluted with water and is thick and non-carbonated makgeolli. Sung Si Kyung teamed up with the liquor manufacturing startup "Jay 1" to develop the recipe.
Produced on contract at the Shinpyeong Brewery. Sung Si Kyung and Hwang Jae Won, CEO of Jay 1, have a rich texture, fragrant fruit aroma, and a balance of sweetness and sourness.
After a long time of tasting to find the perfect flavor, I released the flavor I discovered. The price is 28,000 won (approximately 3,100 yen) for two bottles.
Sung Si Kyung wanted to have fun with the public and empathize with him.
He has launched a liquor brand called Kyon, which is named after his own name. In addition to their first alcoholic beverage product, ``Gyeontakju 112 Degrees,'' they are developing various additional alcoholic products.