Key (SHINee) becomes brand ambassador for Perwoll laundry detergent

Henkel's laundry detergent "Perwoll," which revives colors and fabrics, has announced that it has appointed SHINee member Key as its brand ambassador.
Perwoll is a new type of laundry detergent launched by German detergent manufacturer Henkel, which uses its unique Renew technology to make fabric colors brighter and remove damaged fibers the more you wash them.
Perwoll says, "It's a laundry detergent that helps you take care of the color and fiber of your clothes through washing, and ultimately refine your style."
"We chose Key, who is well known as a fashionista, as our ambassador in order to incorporate our entire brand identity into the project," he said.
Along with this, a new advertisement for Key was also released. The advertisement shows Key, who fears that his precious clothes will fade and become damaged, using Perwoll to bring his clothes back to life.
The aim is to convey the magical effects of Perwoll to the people on the street who enjoy seeing it. In addition, the company will communicate with consumers through various channels such as online advertising and social media.
The company plans to strengthen its brand slogan, "Are these new clothes? No, they're made with Perwoll," and to promote the effectiveness of Perwoll, whose colors and fibers revive the more they are washed.
The company said, "We decided that Key, who is known for her excellent fashion sense and thorough self-care, would fit Perwoll's brand identity and have decided to make her the brand's leader.
Perwoll is a laundry detergent that keeps new clothes looking fresh for longer and revives damaged clothes, and is aimed at people who are conscious about style and who take great care of their cherished clothes.
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