This time, Min Hee-jin's side countered, ”No to pushing the album with New Jeans,” and the additional fans autographing session ”has nothing to do with the initial volume”

Min Hee-jin, CEO of ADOR, a label under HYBE, has made her position clear regarding claims that HYBE's NewJeans album "Get Up" was "pushed" by fans.
On the 17th (today), HYBE stated, "At the time, we were optimistic about the market situation and decided to produce 3.5 million copies of the album. However, we currently have approximately 1.61 million copies in stock.
" ADOR sold additional copies to the Japanese distributor UMJ and held a fan event. UMJ was unwilling to purchase more than 90,000 copies of this album.
Due to this order, the inventory sold to the distribution company is now 110,000 copies. "To clear out the inventory, ADOR will be releasing an autographing session for all fans of 'New Jeans' (August 20, 2023)," the company said.
HYBE said, "This is a sales promotion activity, but if NewJeans did it, it would be legitimate, and if other artists did it, it would be like pushing sales."
"This is not persuasive," Min Hee-jin's side said, "We have made the subsidiary purchase the product with a return policy, and the distribution company Hwang Il-sung
If you consider the use of events and other methods to increase initial sales to be a pushy sales strategy, contrary to HYBE's claims, then you should consider the fact that "NewJeans"'s second album, "Get
"The case of 'Up' does not constitute hard selling," he said. "UMJ, a Japanese distributor, has made a 1
"We purchased 50,000 copies, and there is no return policy, so we cannot be forced to sell them to you," he said. He also said, "The additional fans autographing session on August 20th was held after the initial period had passed.
"It was a fan autographing session that was organised by a group of people and has nothing to do with the initial volume of material," he added.