”Unscrupulous merchants” are back in Myeongdong, a city in the midst of a ”tourism revival”...Seoul city cracks down on them = South Korea

On the 28th, the city of Seoul announced that it would intensively investigate illegal commercial activities such as rip-offs and pushy sales in the Myeongdong area, which has been revived as a must-see tourist spot for foreign tourists.
The Seoul Metropolitan Government said, "At the time of the COVID-19 outbreak, the Myeongdong business district was in a very slump, but the number of foreign tourists has recently increased again, and we are seeing a rise in illegal business activities."
As a result, the Seoul Metropolitan Government launched a crackdown on 75 cosmetic stores in the Myeongdong Special Tourist Zone for three days from the 27th.
According to the cosmetics industry, all cosmetics sold in Korea must display their "real price" to the general public in a identifiable way, such as a sticker.
The city of Seoul will ask the Seoul Regional Food and Drug Administration to impose fines on violators. The city will also conduct a survey of tourists to find out whether the violations have been resolved.
The city plans to send in city inspectors to grasp the overall situation and then come up with measures to improve the situation. Kim Yong Hwa, director of the Seoul Metropolitan Government's Tourism and Sports Bureau, said, "Myeong-dong is Seoul's number one shopping and tourism destination in both name and reality.
"The area is crowded with people enjoying shopping and sightseeing on weekdays and weekends as a tourist spot," he said. "We want to prevent illegal acts such as rip-offs and hard selling from damaging Seoul's image."
"We will do our utmost to ensure that proper tourism order is established," he said.