LG Electronics aims for 10 billion won in sales by 2030 with home appliance subscription service, expands sales channels overseas (Korea)

LG Electronics is expanding the range of home appliances it offers through its subscription service, and is considering expanding the range to robots in addition to home appliances and laptops.
If the company launches a robot rental service, it is expected to offer additional services such as management. This additional service will be a major difference from other companies.
LG Electronics will provide additional services, such as regular delivery of detergent and dairy products, and home cleaning services, in the form of "Up Home Appliances 2.0," a service that adds additional services.
The services include cleaning the room, organizing the refrigerator, etc. At the same time, the service offers rentals for periods ranging from three to six years, with ownership of the appliances being transferred to the user in the fourth to sixth years.
The company has introduced subscription services for 21 different products, including refrigerators, massage chairs, and air purifiers.
The company is preparing to launch a home appliance subscription service in Taiwan and Thailand between July and December. Prior to this, the company launched its first overseas service in Malaysia in 2019.
The company started a water purifier rental business in 2017. In March, the company expanded the range to nine types of products, including washing machines, dryers, and air conditioners. Currently, the company's subscription service is mainly available in Asia, but in the future,
Plans to expand to Europe and the US