LG Hello Vision to make its presence felt in local cable TV channels, aiming for 50 billion won in sales (Korea)

The commerce strategy product team of LG Hello Vision, a major cable TV company, is involved in the entire process of local channel commerce, from product planning to sales and distribution.
Le Commerce is a TV shopping program that is broadcast on cable TV channels that specialize in certain regions. The company cooperates with local governments and local manufacturers to develop processed foods that use local products and promote them in the region.
The products are sold through channel commerce and online malls. Since small and medium-sized businesses lack the know-how for design and marketing, the company provides support for all of this and sells the resulting products.
The company is said to be buying more than 100,000 kimchi, which is its first major product. Its sales of Haenam Kimchi reached 1 billion won (approximately 110 million yen) in the first year after its launch.
This year, the company has set a sales target for all products sold through broadcasting and online channels of 50 billion won (approximately 5.834 billion yen) in 2023, a 66% increase.
The company's goal for local channel commerce is to bring new value to the region beyond the sale of local specialties.
"We hope that it will gain popularity and lead to tourism to sample the local food."