Daum drops to fourth place in South Korea's search market, while Naver and Google remain strong in first and second places (South Korea)

According to the website analysis company Internet Trends, the top search site in Korea from July 1 to 15 was Naver, with a 56.0% share. In second place was
While Naver and Google have consolidated their positions in the first and second places in the search market, there has been a fierce battle for third and fourth place. Microsoft's Bing has 3.6% and Google has 3.
Bing has surpassed Daum, which had a 4% share, to take third place. This is the first time that Bing's market share has surpassed Daum's since the company began tallying South Korea's search market share in 2010.
The introduction of generative artificial intelligence (AI) into search has brought about changes in the market. Naver, Google, and Bing have introduced AI to enhance their search functions.
However, Daum has not yet implemented AI search. Bing has introduced Microsoft's AI "Copilot", Naver has "Q", and Google has "Gemini".
Prior to this, Naver's market share for the month of January 2023 was an average of 64.5% and Google's was 26.5%. In January 2024,
The average was 59.1%, while Google's share increased to 29.4%. Although the survey was conducted up until the 15th of July, Naver's share has fallen, while Google's has increased.