South Korea's Lotte On...Sales of ”Japanese products” increased by more than 30% compared to the same period last month

LotteON, the integrated online shopping platform of South Korea's Lotte, is holding a "Japan Home Shopping Travel Pro" event on its "Japan Direct Delivery Hall" until the 31st of this month.
On the 18th, the company announced that it will be implementing a "Mobile Suit Gundam" campaign. Customers can receive up to 18% off, a 5% overlapping discount coupon, and an additional 10% payment discount.
Orders over 70,000 won (approximately 7,650 yen) are free of shipping charges. As of the second week of this month, sales at Lotte On's Japan Direct Store increased by more than 30% compared to the same period last month.
The product that received the most response was "Sengan Senka Cleansing Foam", and in second place was "Ichiran Tonkotsu Ramen".
Jingu foam is a popular souvenir for tourists in Japan due to its excellent quality. Ichiran Ramen is a spicy ramen chain popular among Koreans, and Ichiran Tonkotsu Kit is a ramen that reproduces the taste of a local Ichiran ramen specialty store.
Other notable products include "Ryukakusan throat lozenge stick type (3rd place)," "Echigo Seika Funwari Meijin Kinako Mochi (4th place)," and "Nissin Donbei Kitsune Udon (5th place)."
Lim Jin-hee, product planner (MD) of the Lotte On Brand Overseas Direct Shipping Team, said, "Even after you've come to Japan, if you find an item you like, you can order it from the Lotte On Japan Direct Shipping System.
"You can purchase it at the shopping mall," he said, adding, "There are many overlapping discount benefits available until the 31st of this month, so I recommend taking advantage of this opportunity."
Meanwhile, Lotte On opened a Japan Direct Store in cooperation with Lotte Duty Free on the 1st of last month. All products are available at the largest online store in Tokyo.
The products are procured by the local duty-free shop, Lotte Duty Free Tokyo Ginza Branch, and are 100% genuine. Lotte On dispatches product experts to the local area for quick inventory supply and demand, and also distributes products through its partners.
Up until now, Qoo10 has been the most popular site for direct purchases from Japan in Korea, but Lotte On will enter the local direct delivery market that Qoo10 has taken control of, and will operate as a reliable platform.
The strategy is to make a new breakthrough in the second half of the year with this form.