Will SUGA (BTS) end his role as Galaxy brand ambassador? Source: ”Careful consideration is needed”

As SUGA, a member of the Korean boy group "BTS," is under controversy over suspicions of drunk driving, Samsung Electronics has expressed its disapproval of the extension of its brand ambassador contract with SUGA.
According to a report by Korea Herald on the 28th, a source familiar with the internal affairs of Samsung Electronics said, "We are not going to appoint a person who has caused social problems unrelated to fans as a brand ambassador.
"There is a big risk in putting him in the forefront," and "careful consideration is needed." The source added, "However, that doesn't mean we'll immediately remove Suga from the ads.
"This is because the contract was made with BTS as a whole. Unless Suga leaves the group, it will be difficult to take immediate action. We need to wait and see how things go."
Samsung Electronics has not made an official statement regarding this matter. On the 17th, Samsung Electronics Germany announced on its OfficialX (formerly Twitter) account that Suga was appearing on Samsung Gala.
The promotional photo of the XY S24 Ultra has been deleted. This photo was posted on the 15th and 16th, but it caused a stir among ARMYs (the fan club name for "BTS") both at home and abroad, with many people complaining about drunk driving.
After that, as debate grew over whether it was appropriate for Suga to continue appearing in the ad, the company decided to remove the photo.
The partnership between Samsung and BTS began in February 2020. BTS is a Samsung Smart
While working as a global ambassador for the phone, he also released the "BTS" themed Galaxy S20+ and Galaxy
The Buds+ edition will also be released. In August 2022, the iconic square in New York's Times Square will be
The collaboration video between BTS and the Galaxy Z Flip4 was shown at the Galaxy Lean event held in Seoul last year.
Suga also made a surprise appearance on "Unpacked." As a brand ambassador, Suga shared special information about Samsung products.
He has shown his affection. In April 2023, during his solo world tour concert in the United States, he declared, "I only use Galaxy, not iPhone," which attracted a lot of attention.
He also revealed that he only uses Galaxy phones when taking selfies with his idols. The partnership between Samsung Electronics and BTS is aimed at the MZ generation (Millennials and Generation Z, 1980s and 2010s).
As part of Samsung's strategy to target consumers born between the 2000s and 2000s, the move was intended to leverage BTS' global recognition and youthful image to capture a wider customer base.
Meanwhile, on the 23rd of this month, SUGA was investigated at Seoul Yongsan Police Station for drunk driving on an electric scooter. At the time, SUGA's blood alcohol content was 0.227%.
- It was the highest figure among all pop singer drunk driving cases.