China's Huangshan Tourism sees first-half net profit fall 34.1% year-on-year - Chinese media

China's Huangshan Tourism Development Co., Ltd. announced its financial results for the first half of 2024 on the 29th. According to the report, the company's operating revenue for the first half of this year was 834 million former (about 17.7%), down 0.39% year-on-year.
0 billion yen. Net profit was 132 million former (approximately 2.7 billion yen), down 34.1% year on year. The company blamed the decline in net profit on a decline in valid ticket purchases and continuous rain in late June.
In the first six months of this year, the number of tourists who visited the Huangshan tourist area totaled 2,139,600, up 2.3% year-on-year, but the operating income of the tourist area business fell 15.95% year-on-year.
During the same period, the company focused on advertising, and sales promotion expenses increased 49.46% to 23,555,800 (approximately 480 million yen).
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