SM's first virtual artist, Naevis, will make his official debut today (10th)

SM's first virtual artist, Naevis, will make his official debut. Naevis' debut song "Done" will be released on various music sites at 6 pm today (10th).
The single "Done" is a song that expresses the feelings of someone who has been suppressing themselves for a long time, and the lyrics are also released on YouTube's SMTOWN channel.
This song symbolizes the first step of Naevis's activities toward freedom, and the mysterious yet tense atmosphere and the majestic synth sounds express the will for a new world.
The lyrics also intriguingly unravel the story of a man who, after finishing a chapter (Done), moves forward into his own world without looking back, and are typical of Naevis.
You can enjoy the concept and worldview story. In addition, the music video released along with the song shows Naevis arriving in the city and enjoying the real world freely.
Naevis' diverse visuals, which move between digital space and the real world, harmonize with the sensual beauty of the images, and are expected to further heighten the viewer's sense of immersion.
Previously, naevis unveiled a surprise stage at aespa's second solo concert in June, and is now releasing a new album with a grand world view story, "Th
The series has been amplified by the release of various high-quality content such as "The Birth of Naevis" and "Naevis Origin Story".
There is a lot of interest in the activities of Naevis, who will make his full debut as a "real world artist" through this single.
Meanwhile, naevis actively utilizes the latest technology and provides various forms of support to suit the characteristics of each platform.
The character will be a flexible character who changes flexibly depending on the situation, and will be known not only for music but also for webtoons through voices realized with AI voice technology and content created with AI generation.
The plan is to expand the IP universe through promotions, games, merchandise, and brand collaborations.