Bakery chain ”TOUS LE JOURS,” for which Kim Soohyeon is a model, will air its advertisement today (26th).

Tous Les Jours, operated by CJ Foodville, released a brand campaign ad featuring actor Kim Soohyeon today (26th).
Through its advertising, Tous Les Jours is promoting its products by constantly improving and adhering to the basics of bakery, with the campaign slogan "Make what you love more enjoyable, and make what you love more basic."
The ad conveys the core value of the Tous Les Jours brand, which is constantly evolving. The ad features Kim Soo-hyeon enjoying Tous Les Jours' "basic rice bagel" and "basic salted butter bread."
The video is filled with the natural everyday life of the company, and conveys the richness and light flavor of the products through the way people enjoy eating bagels and sliced bread.
The "Tou Les Jours" ad with Kim Soohyeon was broadcast on TV.
You can also meet them through various online and offline channels such as TOUS LES JOURS Official YouTube, SNS, shopping malls, and movie theaters.
Starting with the airing of the ad, the company plans to continue the brand campaign in earnest through various events and promotions.
A CJ Foodville representative said, "This advertisement aims to convey the charm of Kim Soohyeon, who makes viewers feel good.
"We wanted to emphasize the true brand value of TOUS les JOURS by creating a new brand that is both healthy and delicious," he said. "For nearly 30 years, TOUS les JOURS has been striving to present healthy and delicious bread, which is the foundation of bakery."
We plan to continue vigorous marketing activities so that we can spread this power to consumers more widely."