Kim Soohyeon selected as brand model for health food brand ”from BIO”... Conquering overseas markets

Health food company "from BIO" announced on the 25th that it will actively target domestic and overseas markets by selecting actor Kim Soohyeon as a model.
Kim Soohyeon, a model for “BIO,” will be introducing the newly launched “Stomach &
They plan to actively promote Korean health foods through various products such as "Mastic Lactic Acid Bacteria for the Intestines" and 100% organic NFC "Lezamon."
Kim Soohyeon is a Korean star who has recently become a phenomenon in Asia, including China and Japan, as the "Queen of Tears."
He is one of Korea's leading actors, and "from BIO" chose him as a model to match the healthy image of their brand and strengthen consumer trust.
It is expected that the company will have an advantage in conquering overseas markets as it has already proven its influence globally. Currently, "from BIO" is focusing on Asia, including China, as its core region in order to enter overseas markets.
In July, the company expanded into Hong Kong's Watsons stores and Hong Kong's e-commerce platform.
The company plans to continue to expand into Asian countries by leveraging Soohyeon's global recognition. At the same time, it is expected to boost sales in the Korean market through Kim Soohyeon's healthy and youthful image.
The size of the Korean health functional food market exceeded 2 trillion won (US$2.2 billion) in 2016 and is expected to grow to 5 trillion won (US$5.4 billion) this year.
It is expected to be long.