Naeun-sama gulps down a drink... ”Is this a news show, not a home shopping show?” = Korea

In a morning current affairs educational program on Korean terrestrial TV, host Naeun was given a severe reprimand by the Korea Communications Standards Commission for excessive product promotion, including demonstrating direct and indirect advertising (PPL) products.
The Korea Communications Standards Commission held a general meeting at the Broadcasting Hall in Mok-dong, Yangcheon-gu, Seoul on the 28th and announced the results of the SBS TV program "Morning Wide Part 3" broadcast last week.
The committee voted to impose a "warning" on the broadcasts on June 7, 12, 13, July 6, and 11, 2019, which is a legal sanction. The Broadcasting and Communications Review Commission decided that there was "no problem" and that the "opinion presentation" stage, which is administrative guidance, was not adopted.
" and "recommendation," and statutory sanctions such as "caution," "warning," "correction, modification, or cancellation of programs or disciplinary action against those involved," and "financial penalty." However, after statutory sanctions, the reduction in the number of cases where a broadcasting company is re-licensed or re-approved is not possible.
The program was applied as a reason for complaints that it overexposed a certain beverage, which is a PPL product, and even aired a scene of a male and female host drinking the beverage, disrupting the flow of viewership.
In the past, excessive PPL has been pointed out in terrestrial variety shows, but in a current affairs educational program, Naeun-sama participated in a direct and indirect advertisement, and immediately after the commercial break, Naeun-sama
The fact that such a series of rehearsals was so rare was a hot topic at the Korea Communications Standards Board meeting. In a statement, SBS said, "This was the first time we had conducted a PPL outside of variety shows and TV series. We also considered the excessive demands of advertisers.
The entire amount of indirect advertising was put into production costs, and there was also a desire to use it as outsourcing production costs."