Foreign influencer's ”perfect trip to Korea”... exceeded 1.7 million views in 2 weeks

The 40 social media content pages jointly produced by Seoul and five cities and provinces in Korea, namely Gyeonggi, Incheon, Gangwon, and Chungbuk, to attract foreign tourists to Korea, have been viewed 1.7 million times in the two weeks since their release.
Under the theme of "A perfect trip to Korea where traditional culture and K-contents meet," five cities, provinces and 10 regions offer a variety of content for individuals and small groups to enjoy free travel and special experiences.
The company's online marketing efforts ahead of the peak travel season have produced visible results, and it is expected to meet the demand for experiential consumption that customers prefer.
Expectations are also rising. This joint SNS marketing initiative was led by the Metropolitan Tourism Promotion Council, a wide-area tourism council. The council was established in 1999 as a joint venture between five cities based on the Local Autonomy Act.
This is a wide-area council that was launched to jointly develop and promote tourism products to revitalize tourism in the provinces. This year, North Chungcheong Province was in charge of the joint marketing program, which was held in April.
Following the tour with influencers from the US and Japan, the tour was held earlier this month for three days and two nights.
The participants were eight foreign influencers from six countries, including South Korea, Indonesia, and the United States. The subjects were those who have been steadily increasing their numbers of tourists from the top 10 countries in terms of the number of tourists visiting Korea this year, and are looking for influencers who have been actively promoting travel, tourism, and tourism.
The tours were selected from "power influencers" in the gastronomic field who have at least 10,000 followers and up to 800,000 followers.
The itinerary focuses on hidden gems that are not well known. Cheongnamdae in Cheongju, which attracted over 14 million visitors last year, Ojukheon Hanok Village in Gangneung, and Pocheon Art Village in the Hantan River UNESCO Global Geopark in Pocheon.
Representative examples include the "Yeonju Valley," the "Inspire Resort" on Yeongjong Island in Incheon, and Seoul's newest attraction, the "Moon of Seoul."
We will continue to monitor the situation and also plan to develop tourism courses and products that link the five cities and provinces in order to increase actual demand for tourism to Korea."