”NewJeans” is very aggressive about ”contract termination”, ADOR responded but HANI responded with a meaningful response

After NewJeans sent a content-certified letter to their agency ADOR, ADOR finally opened up. The two sides are now focusing on whether the gap between their positions will be narrowed or not.

　Recently, ‘NewJeans’ publicly declared their support for Min Hee Jin, former representative of ADOR, and then sent a content-certified letter to their agency ADOR, giving them an ultimatum to terminate their contract.

　The corrective demands included in the content-certificate are as follows. ▲ To take all necessary measures as the management company of NewJeans in response to HYBE's decision to ‘abandon NewJeans and form a new (group)’ ▲ To the managers of other labels who told them to ‘ignore’ member Hani, ADOR has not yet taken any action and left the issue unresolved ▲ HYBE's PR (Cho 00, head of PR office) urged ADOR to take action against HYBE's PR (Cho 00, head of PR office) for demeaning ‘NewJeans’ achievements ▲ HYBE's photos and videos from when ‘NewJeans’ was a trainee were published through the media without permission. ▲ Resolve the situation where the results of ‘NewJeans’ were relatively devalued due to the ‘push-out’ ▲ Immediately resolve unnecessary disputes with director Shin Woo-seok of the Dolphin Kidnapping Gang, the problem of existing work of ‘NewJeans’ disappearing, etc. immediately resolving problems, etc., etc.

　First, ADOR changed its position by protesting to BELIFT LAB, the same HYBE LABELS, in relation to Hani's revelations: on the 27th, ADOR stated, "BELIFT LAB's claims are completely different from the statement of NewJeans member Hani. It is too harsh and strict a criterion for the victims to be able to make an issue of the situation at the time only if they remember it without missing it."

　They added, "ADOR and ADOR's members fully trust the words of our artists and are truly sorry for the damage Hani has suffered", while adding, "We hope that BELIFT LAB will not take Hani's damage lightly and show mutual respect, and we hope that unnecessary controversy against artists belonging to ADOR will not continue. I hope that BELIFT LAB will not take the damage caused by Hani lightly and show mutual respect, and I hope that they will show a sincere attitude so that unnecessary controversy against artists belonging to ADOR will not continue."

　ADOR announced this position today (27th), the day before the deadline to respond to the content-certified letter from ‘NewJeans’. While it is expected to implement measures in response to ‘NewJeans’ other requests for rectification, fans' reactions were somewhat sceptical. This is in terms of ADOR finally embarking on late measures after taking up the contract termination. They also raised the point that the wording ‘matters to be dealt with by content proof’ is also a formality.

　Here, Hani herself, the bullying victim, also changed her status message on the fan communication platform to an expressionless emoji. The message left here has also attracted attention in that the members of NewJeans have shown great willingness to their fans after the conflict so far, but it has also been speculated that Hani still felt uncomfortable with the ADOR's position.