ILLIT, who were ”attacked by NewJeans,” have been appointed as models for global casual fashion... Their new album is also doing well, a sign of a comeback?

Korean girl group ILLIT has recently been spreading its wings and making a comeback. ILLIT has been losing two consecutive lawsuits regarding an exclusive contract with HYBE's label ADOR.
In the past, they have received negative comments and negative looks from the Korean girl group "New Jeans," which is currently in the spotlight.
The senior management group in the management office raised weakly-founded issues, which caused a lot of stress for ILLIT, who was unable to say anything.
However, they gained global fans with their third mini album "Bomb" released in June this year.
She has been gaining popularity on major music and album charts in Korea and abroad, and has been selected as the new model for the global premium casual brand SUPERDRY.
Pound Group, which owns the brand, said, "ILLIT has a straightforward and powerful appeal and is popular among people in their teens and twenties."
In this campaign, which will be released on August 13th, each member of "ILLIT"
The photo shoot and video will be posted on Super Dry's official SNS and online model.
A Pound Group representative said, "ILLIT, which leads trends with its distinctive identity, and Super Dry, which values individuality, have come together to create this new product."
"We expect to create a strong synergy between the two brands," he said, explaining the reason behind the selection of the models. "There is a lot of interest in the vintage Jisoo style that Super Dry will show off through ILLIT."
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