An Yu Jin (IVE) appears at FENDI's new store opening event at Shinsegae Times Square

FENDI, a leading Italian luxury brand, has opened a new store in Seoul's Shinsegae Time Mall, one of the largest luxury shopping centers in Korea.
The new boutique is located on the first floor of the Luxury Wing at 115
Boasting an area of over 100 square metres, the space embodies the Maison's identity through sophisticated details and modern, luxurious interiors.
The interior is made of travertine marble, evocative of ancient Roman monuments, and features the signature "FF" logo.
The travertine tile floor runs throughout the store and is matched by the champagne-colored metal finish on the displays and niches.
It is complemented by handmade 3D plaster niches featuring Fendi patterns, such as the "Pequin" stripe.
A three-dimensional "F" is placed on the ribbed travertine wall, evoking the texture of a Roman column.
The design is reminiscent of the movement of water in a fountain, creating a sense of understated luxury. The boutique space is decorated with carpets in shades of ivory and Fendi yellow, as well as a logo that reads "Fendi
The space is enriched with FENDI Casa furniture and handmade fur tablets by Fendi's fur atelier.
The charming interior is based on Italian tradition but incorporates unexpected twists, creating a warm and welcoming atmosphere that combines luxury and craftsmanship.
The store blends the rich tradition of the Maison with a balance of advanced design, allowing customers to enjoy the latest women's and men's collections.
In addition, the opening event was attended by An Yu Jin (Yu Jin) of the K-POP girl group "IVE", who serves as an ambassador for the Korean brand.
An) participated. From the Fendi 2024 Winter Holiday Collection, a knit dress with fur around the neck, a parka-style wool jacket, and a "
The look was completed with low-cut after-ski boots with the "FF" logo.
The playful Nano Baguette is decorated with the "Charm" logo, while the champagne-colored Mini Baguette is lavishly embroidered with sequins of the same color throughout.
She celebrated the opening of the new boutique wearing a Mini Baguette bag.