KARINA (aespa) transforms into Santa for Shinsegae Department Store's year-end campaign ”Hello, New Santa” video to be screened on giant screen

South Korea's Shinsegae Department Store is putting together a special film called "Hello, New Santa," to mark the end of its year-end campaign. The film is directed by Shin Woo-seok of the advertising and film production company "Dolphin Kidnapping Group," and stars the girls.
It was announced that the full version of the branded film starring KARINA, a member of the group "aespa", will premiere at Shinsegae Square on the 20th.
The "Santa" campaign will be held on and offline, with a performance of a tow truck pulling a sleigh that has been involved in a traffic accident, via a SNS account operated directly by Santa Claus.
The campaign has drawn positive responses from customers at home and abroad through customer interaction marketing. In fact, from the campaign's start on the 26th of last month to the 12th of this month, Shinsegae Department Store's official SNS channel
The cumulative number of inquiries for the campaign has exceeded 32 million. In addition, among the new customers who signed up for the Shinsegae Department Store app during the campaign period, customers in their 20s and 30s made up 47.1% of the total.
It was analyzed that this was because the curiosity of young customers about the Christmas world view shown by Shinsegae naturally led to their interest in Shinsegae Department Store.
The one-minute teaser video released on the 1st of this month has also been met with a hot response.
The video begins with KARINA making her appearance, breaking a window to enter a house to deliver a present, and then being taken away by the police.
Director Shin Woo-seok said about the marketing collaboration with Shinsegae Department Store, "Shinsegae Department Store's Hel
It seems that New Santa has become a long-standing hot topic and beloved campaign representing Korea. By screening the film on a giant screen in the city instead of in a theater,
"It was a very interesting experience for me as a film director, and I believe that Shinsegae Square is an iconic space that will showcase K-culture content in terms of its location, scale, and symbolism," he said.
The films, which will be screened every hour between 6:00 and 9:00 p.m., will be presented in the whispering sound (silent) film festival format, and viewers will be able to watch the films using their personal mobile devices, such as headphones or wireless earphones.
The video can be viewed on the super-large screen at Shinsegae Square with sound via the smartphone. Shinsegae provides K-culture content that can only be seen at Shinsegae Square to many customers visiting Korea from overseas.
A Shinsegae Department Store representative said, "We will continue to offer a variety of K-culture content at Shinsegae Square."
and will leap into a global cultural spot."