The group IVE has raised expectations for their comeback with a fun concept film. Management office STARSHIP Entertainment announced on the 26th through their official channel,
IVE has unveiled a concept film for "ATTITUDE," one of the double title tracks from their third mini-album, "IVE EMPATHY."
The video released has the title "KEEP THIS ATTITUDE" and conveys the message, "No matter what the situation, don't lose your cheerfulness."
" Then, the members of "IVE" appear in a space reminiscent of a home. The members face several unexpected situations, but all smile.
Jang Won Young is making bubbles while sitting on top of a washing machine overflowing with bubbles, while Liz is having fun tossing a pile of laundry.
They enjoyed themselves. As they left the door, they entered a space that looked like a kitchen. An Yu Jin splashed water around with a mischievous look on her face, while Ga Eul danced happily to the music. As they moved to the bedroom, water started spurting out.
From Lay standing on the wet bed to Yi Seo drying her hair with a hairdryer, everyone seems to be enjoying the situation. At the end, the house suddenly tilts, and all the members let their bodies fall together.
The concept film is a humorous depiction of a situation where the members of "IVE" are in a state of ecstasy, and the beautiful images in various colors are in harmony with each other, drawing attention.
Retro music catches your ears, and there are sound effects like crashing into things. "ATTITUDE" is a game where the only thing you can change in an uncontrollable situation is your own feelings.
Therefore, it is a song about cheerfully accepting a situation that cannot be changed. Jang Won Young, who became a hot topic with "Positive Thinking," participated in writing the lyrics, adding more meaning to the song.
IVE released the preview title song "REBEL HEART" on the 13th and has been doing well in various music charts both at home and abroad, including winning four music shows.
The album has been met with enthusiastic responses. In the midst of all this, interest is building as to how the album will develop with the other title song, "ATTITUDE." The album will be released on February 3rd.
