Cocoa-based cosmetics e-commerce booms, with triple-digit growth in transaction volume among teens and older in South Korea

Kakao Style, a fashion e-commerce business under the umbrella of IT giant Kakao, is forecasting that the transaction value of its cosmetics category on its own e-commerce platform "ZigZag" will reach 1.2 billion yen by 2024.
The company announced that its sales volume in 2024 has more than doubled from the previous year. Prior to this, in April 2022, the company opened a beauty specialty corner called "ZigZag Beauty". The transaction volume in 2024 is expected to be 137
The number of transactions during the same period also increased by 106%. Transaction amounts in all age groups, from 10 to 40+, increased by more than triple digits. In particular, the transaction amounts of teenagers increased
The increase was a huge 243 times. The reason behind this high growth is the diverse range of brands that meet the needs of customers. ZigZag Beauty handles two brands:
The number of brands has reached 400, and approximately 840 new brands will be introduced in 2024 alone. In addition, the company is selling a special product called "Zigzag Pick" in collaboration with a brand.
More than 10 planned products have been launched. Kakao Style plans to further strengthen its beauty category in 2025. In addition to further expanding the Zigzag Pick and the products offered exclusively on the site,
The company also plans to increase customer convenience by utilizing a personalized product recommendation function that uses artificial intelligence (AI) and a speedy delivery service called "straight delivery."