KARINA (aespa) is the surprise new model for Coca-Cola's Sprite

Sprite teases powerful synergy with charismatic goddess KARINA of Korean girl group "aespa" as new brand face in 2025
In March, Sprite will release an advertising video with KARINA, conveying a strong sense of freshness. Coca-Cola's world's number one cider brand, Sprite,
On the 17th, it was revealed that KARINA from "aespa" has been appointed as the new model. KARINA, who became the model for Sprite this time, is a member of the 4th generation idol group "aespa
As the leader of the group, she has a large fan base thanks to her impressive stage presence with her impressive skills and charismatic charm.
She is highly popular and has been in the limelight as an icon of the MZ generation. Sprite will be making the HOT experience of spicy food even more enjoyable together with KARINA.
The company is teasing a new campaign to promote the refreshing appeal of Sprite. To kick off the campaign, the company has released a global advertising video that focuses on the refreshing sensation that brings out the richness of the spiciness.
The ad, which incorporates Karina's unique spicy personality into a powerful visual, is scheduled to be released next month. A Coca-Cola representative said, "We want to convey our spicy charm to the public through the song 'Spicy.'
"I hope that we can create even greater synergy with the charismatic goddess KARINA of aespa, who we have previously performed with," he said, "through KARINA's commercial video that will be released soon."
We plan to deliver a strong refreshing feeling from the world's number one cider brand, so we ask for your attention."