”The Seasons” and sitcoms both have 0% viewership...KBS loses value of license fee

The public's reaction to KBS's recent actions has been, "It's a waste of the reception fee," and "I don't think I'll watch it even if the MC changes."
With the emergence of various content platforms such as OTT (online video services) and YouTube,
The TV networks are now more concerned. They have decided that they need to be competitive on their own TV platform. However, KBS was unable to present content that would keep them on the channel, and ended up with a 0% viewership rating.
KBS aimed to target the younger generation through "The Seasons" and to revive the sitcom genre that had disappeared through the TV series "Kikikiki", but failed in both.
Jay Park, Lee Hyo Ri, Choi Jeong from JANNABI, AKMU, ZICO and LEE YOUNG JI appeared as MCs, but they couldn't get rid of their old image.
On the 21st, KBS2's "The Seasons" sixth show "LEE YOUNG JI's Rainbow" came to an end. Even PD Na Young Seok was not able to get LEE YOUNG JI to stand in front of the TV.
He appeared on KBS for the first time in 13 years to support the drama, but was unable to break away from the classics. According to Nielsen Korea, a ratings research company, the viewership rating for the final episode was only 1.1% nationwide.
This is still the highest viewership rating of the season. The MC who will take over from LEE YOUNG JI is actor Park Bo-Gum. This is the first time that an actor has been cast in "The Seasons," and KBS has described this as "unprecedented."
However, with viewership ratings for "The Seasons" now at 0% for the second year in a row, the public is more worried than excited about the new MC.
Not only "The Seasons," but also the sitcom "Kikikiki" shown by KBS
The red light was on. "Kikikiki" is a comedy without comedy, and it is made to make the viewers laugh, let alone make them laugh.
It recorded the lowest viewership rating in the history of the show. "Kikikiki" started with a viewership rating of 2.1%, and has since dropped to 21.0%, 31.2%, 40.7%, 51.0%, and 60.7%.
Ji Jin Hee and Lee Kyu Hyun were featured but they did not garner any attention.
This is in comparison to the 3.3% viewership rating for "Me" and the 4.0% rating for "Miss Granny."
Viewers are moving away from legacy media and towards OTT. It is said that we are in an era where content is no longer viewed on TV. Existing TV stations are no longer just functioning as a platform concept,
If they don't understand the viewership and just look for something special, it will be difficult for the program to continue. SBS and MBC are strengthening their Fri-Sat TV series and getting high viewer ratings and hot topics, while tvN and JTBC are focusing on variety shows and dramas.
While other TV stations are struggling and trying new things, KBS is still unable to grasp what the public wants.
This is because neither TV series nor variety shows are competitive. Popular culture critic Jeong Deok-hyun believes that KBS needs to change this course of action.
"Both 'Kimchi' and 'Kimchi' were attempts with few stories, but they may not be a good fit for KBS," he said. "As a public broadcaster that receives reception fees from the public, we cannot afford to produce short-lived programs that follow trends.
"Rather than just producing programs that have a loyal audience and programs that have a strong public interest, it is more rational to produce and strengthen content that has a strong public interest," he said.
"We need change to make new attempts," he emphasized.