According to Yonhap News on the 21st, the Gangnam Police Station in Seoul filed a complaint against Baek Dae-yo through an online complaint form.
The company, which is operated by the company, announced that it had received a complaint alleging that Baektabang misrepresented the country of origin when advertising a new product. According to the complaint, Baektabang posted the following message on its official Instagram account in January last year:
They advertised their "chewy sweet potato bread" using the phrase "Our produce, our baek ta bun." However, in another advertisement, they said, "It contains some sweet potatoes from China."
In a statement posted online the previous day, the accuser, Mr. A, said, "Baektabang intentionally omitted the 'Made in China' statement in its advertisements. This was not just an editing mistake, but an attempt to circumvent the Chinese law by making it clear to consumers where the product originated."
"This is an act that leads people to mistakenly believe that these are domestically produced agricultural products," he said. A also said he had submitted a petition to the Gangnam District Office requesting that Baektabang be ordered to correct its practices and stop production.
This is not The Bone Korea's first controversy over country of origin labeling. Previously, the company's chicken steak meal kit, "Baekkook," was found to contain chicken from Korea, not from Korea.
It was revealed that the product was from Rajir, sparking controversy. Also, the product details of "Hanshinpocha Nakji (Stir-fried Octopus)" sold at The Born Korea online shop are as follows:
The page stated that the product uses domestically produced green onions, onions, and garlic, but in fact the garlic used is from China, raising questions about the country of origin.
The Born Korea also apologized and said it was refusing to sell its products made from imported ingredients such as Chinese-made improved miso, soybeans from the U.S., Canada and Australia, and wheat flour from the U.S. and Australia.
The Born Korea's Baekseok Factory, which produces the product, is located in an agricultural promotion zone and is not supposed to be imported.
Violation of this regulation is punishable by up to 5 years in prison or up to 50 million won (approximately 5.5 million yen) under Article 59 of the Farmland Act.
As the controversy continues, CEO Baek apologized on The Born Korea's official website, saying, "I feel deeply responsible for causing concern to many people. I sincerely apologize."
"We failed to meet expectations in many ways, and we deeply regret the unacceptable errors that occurred during the production and distribution process," he said.
He added, "It was my fault that I was unable to thoroughly check all the issues that have been raised so far.
"We humbly accept the criticism from Mr. Fujii," he said. He added, "We promise to swiftly improve all issues, including legal matters," and "As a listed company, we will take measures to meet the expectations of our shareholders."
"We will continue to drive innovation and growth across the company."
2025/03/21 21:29 KST
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