Kim Jun Su (Xia), pop-up store ”Junsu's Azit” ... a wide variety of limited edition goods and experience content

Singer Kim Jun Su (Xia)'s pop-up store "Junsu's Azit" is opening in Seongsu-dong, Seoul amid enthusiastic responses from fans.
This pop-up store is a fan meeting to celebrate Jun Su (Xia)'s 15th anniversary of his musical debut, "KIM JUN SU Village
This project expands the world of "15" into offline space, and includes the creation of a virtual town called "Village
The event was planned with the concept of reuniting with fans at "Junsu's Azit," a secret space in "15."
The exhibition, which will run for 10 days from March 28 to April 6, will feature Jun Su (Xia)'s unreleased photos and activity archives, as well as a space that precisely reflects the tastes of fans.
The sensual atmosphere and content layout have been praised by visitors. In particular, the content that allows fans to directly participate has been attracting attention.
The event will also feature a photo spot that utilizes emotional photo zones and photoism, as well as an experience called "Draw Jun Su (Xia)'s Hideout," where fans can complete their own drawings, attracting the attention of fans.
In the merchandise sales zone, limited merchandise that can only be purchased at this pop-up store was prepared. In addition to photo card sets, T-shirts, slippers, and memory cards,
A special doll for the brand "Coconut" was also unveiled, drawing much attention. This project is more than just a fan exhibition; it is a complex cultural space that emotionally embodies the brand's worldview.
This pop-up store presented a new model of communication between fans and artists. Danal Entertainment, which was in charge of planning the store, said, "This pop-up store is a collaboration between Kim Jun
"It was designed to allow fans to experience the stories they created together in real life," he said, adding, "We plan to continue collaborating with various artists to present fan-centered content."
He told him.