The global cosmetics brand Y.O.U BEAUTY uploaded a ‘statement regarding Kim Soo Hyun partnership’ on its official Instagram account on the 1st last day, it was confirmed on the 2nd (today).
The brand said in a statement "We have always been in the position of all YOUniquer (users) and have always cared about the wellbeing of all women and their interests. We follow our brand values and encourage women to proceed, without fear, towards a new confidence and a brilliant life", they stressed.
They then clarified that "we will not accept any behaviour that violates our brand values" and that "after careful consideration, we have decided to end our partnership with Ms Kim Soo Hyun."
This was postponed, and it is believed that there were violent protests from local consumers in relation to Kim Soo Hyun's modelling photos.
2025/04/02 20:53 KST
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