Convenience store coffee boom grows, but soaring bean prices put an end to home cafe boom in Korea

According to one large supermarket, sales of capsule coffee in the month from March 4 to April 3 were down 5% compared to the same period last year.
The Korean capsule coffee market is estimated to be worth 400 billion won (approximately 1.2 billion US dollars) thanks to its cost-effectiveness.
However, the recent rise in the price of coffee beans has led to an increase in the price of capsule coffee, and the popularity of "home cafes," where people enjoy coffee at home, has also declined.
Meanwhile, convenience stores are drastically lowering the price of coffee to lock in customers. Starting in March, GS25 will begin selling its own coffee brand, Cafe 25's Hot American version.
The price of the "Hot Americano" (medium size) was reduced by 23% from the current 1,300 won (approximately 131 yen) to 1,000 won (approximately 100 yen). In the month of March, sales of Hot Americano (M) were
This is an increase of 44.4% from the previous month and 18.2% from the same month last year. The repeat rate also increased by 13.6% from the same month last year. "Seven-Eleven" also saw an increase in the number of customers during the hours of 7:00 a.m. to 11:00 a.m., when demand is highest.
At that time, coffee is offered at half price. If you pay with the electronic payment "Kakao Pay Money", "Seven Café Ice Regular" will cost 900 won (about 90 yen).
An industry insider analyzes this by saying, "Convenience store coffee is absorbing the demand for capsule coffee."